How I Turned Internet Chaos Into a Digital Product.
A lesson in packaging creativity — one meme at a time.
The Meme Video Editor Sound Effects Pack was designed for content creators, streamers, and meme enthusiasts who need viral, high-quality sounds to elevate their edits — without wasting hours scraping noisy clips from the internet.
Built as a compact $3 digital product, it delivers 11 curated meme sounds — from Skibidi chaos to 6’7 brainrot — each available in .mp3 and .wav formats. Every file is cleaned, normalized, and neatly organized for instant use in Discord soundboards or video editing software.
Austin Gao | Sole Designer
ICM500DE
Date
10/07/2025 – 7 Week Sprint
Tools: Audacity, Trello, Canva, Capcut, Google Drive, Gumroad
PART 1: RESEARCH
Before recording a single sound, I spent the first two weeks researching what made digital micro-products successful on platforms like Gumroad, Etsy, and Notion Marketplaces. My goal was to understand how creators package and sell small, creative tools — especially in entertainment and several niches I was personally interested in.
To stay organized throughout development, I built a Trello board to visualize each stage of production. Using Trello helped me track deliverables, link my working documents, and manage milestones week by week. It also provided a visual timeline that made the 7-week sprint more manageable and kept me accountable to each phase.
Part 2: The PRoblem
At the start of this seven-week sprint, my goal was to develop a viable and creative digital product that could exist entirely online. The digital product space is vast — projected to surpass $331 billion by 2027 — but I wanted to explore a niche that felt authentic to my interests as a creator who loves internet culture.
Early on in the process, I decided that I wanted to create something in the digital entertainment space — a playful product that was instantly usable and could be useful to a wider audience. That’s how I landed on the idea for the Meme Discord Soundboard (later refined into the Meme Video Editor Sound Effects Pack).
Problems Users Faced
“I want something simple, focused, and fun.”
“It would be nice if it were quick to use.”
“Something shareable with friends“
These three insights I received from my interviewees shaped the focus and the direction of the product going forward.
Part 3:
Progress
I began with a scan of viral meme sounds trending across TikTok, YouTube, and Discord, analyzing what made each clip recognizable and reusable. My goal was to balance quality and cultural relevance, so instead of creating an overwhelming library, I built a tight, 11-sound collection that could make any edit instantly funnier.
Each sound was recorded and edited in Audacity, exported in multiple formats, and tested in Discord and Premiere Pro to ensure full compatibility. I organized the files into mp3 and WAV formats and then created a Quick-Start ReadMe guide so users could start creating in seconds as well as a tutorial video to enhance clarity.
As I refined the product, I also designed a cohesive brand on Gumroad which includes a thumbnail, banner image, and playful but clear copy to communicate the pack’s value. To validate the concept further, I gathered feedback from creators who preferred smaller, plug-and-play packs over massive libraries.
What I Built
- 11 curated meme sounds (.mp3 & .wav)
- gives creators ready-to-use, viral audio for video edits and Discord.
- Quick-Start ReadMe & tutorial video
- helps users start creating in seconds.
- Cohesive Gumroad branding
- makes the pack look professional and market-ready
“Wait, you Actually MADE these? That’s kinda fire.”
— Jayden Gao
Part 4 | Result
By Week 5, the Meme Sound Effects Pack was almost fully packaged, tested, and about to be live on Gumroad — my first complete digital product launch.
Results:
- Completed and launched in under 7 weeks.
- Early testers rated usability “6/7“
- Shared with 15+ creators for feedback pre-launch.
I conducted user testing with my TikTok audience as well as my Discord friends and family. Early testers described the pack as “funny,” “easy to use,” and “catchier than expected”.
Beyond numbers, this project proved I could take a silly idea and turn it into a fully fleshed out functional product in under two months!
Part 5 | Reflection
This project taught me that even a small product can carry a full design process. I think it pushed me to think like both a marketer and a maker, balancing the chaotic spirit of meme culture with the polish of digital product design.
Through out this process, I learned to:
- Use research to validate creative ideas
- Package humor into a structured, sellable format
- Refine presentation for clarity, usability, and tone
In just seven weeks, I turned scattered internet sounds into a cohesive, sellable product — proof that creativity, structure, and timing can make even the most chaotic ideas marketable.
Next Steps include testing themed expansion packs, such as “Italian Brainrot” or “Viral Sounds of 2025,” to see if creators prefer bundled options, and to add search tags or filters on the product page to help users find the right sound faster.
Chat with Me 