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How Strava Turned Me Into a Runner: A Lesson in Smart Audience Targeting
When I started running last year, I wasn’t sure if I would stick with it. Throughout my whole life, I had told myself that running…
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Go Ny GO NY GO! An Analysis on the New York Knicks
Photo by Jean-Baptiste Bellet For this week’s analysis, I decided to focus on my favorite sports team: The New York Knicks. Ever since becoming a…
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Catching Style: Pokémon x Crocs Social Media Campaign Strategy
Credit: NiceKicks In late 2024, Crocs, the distinguishable rubber clog company announced that they would be collaborating with one of the most prominent figures in…
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Trader joe’s infectious popularity
Photo by Harrison Keeley | Wikimedia Commons A couple of years ago, if someone were to have asked me where I could find a Trader…
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