Building the sales page was both an exciting and daunting process. Finally, after I’ve just wrapped up finalizing the digital product, marketing materials, and descriptions. The time has come to assemble the “cake”. When I first decided to focus on this Meme Sound Effects Pack, I wanted it to be a product that would be low-risk, fun, and instantly useful. As I breakdown my strategy for the sales page in this blog, I want to specify that the main goal for this product is to make people laugh and have a good time. Without that, this product would be meaningless. In my sales page, I included samplers of sound effects that are within the product as well as fun images that would make the page more vibrant and exciting. Letting the product literally “speak” for itself on the sales page would be the best type of promotion instead of including a long laundry list of text.
My Reasoning
These days, what can $5 get you? The sad reality is: it is extremely difficult to find a fast food meal or even a coffee that is under $5 dollars. However, I wanted to use this knowledge as an advantage. My sound effects pack is not inherently a product that will gain a lot of use, it’s something that a user may use once or twice but then move on as it becomes obsolete due to the growing pace of trends. To get someone to impulsively buy my product is the ultimate goal and $5 is within that range. It’s important to not cause overthinking for the users and make it as easy as possible for them to make a purchase. Due to my core audience being teens, content creators, and streamers, I had to make it a low entry point and affordable.
The Customer Psychology
After building my page and looking at peer examples, I’ve discovered a lot of things about customer psychology. One important factor is that people love previews. Including the demo sounds gives them an idea of what the rest of the sounds would sound like. Also, providing use cases such as deliberately listing Discord as a potential avenue for the product along with video editing software gives people options as to what they can use the product for. It’s not just one closed off product, it can allow access to several other things. Looking at other sales pages such as this one from Dennis Barbas gave me a good perspective on what to include.
Conclusion
After creating my sales page and developing my first digital product, it’s clear to me that there is a lot of background work that goes on behind the scenes of every product release. It really takes a great understanding of your audience to make a really well done product. As I begin to launch my product to the world wide web, I’m both anxious and excited to see how it will be received by the general audience and how my marketing strategies help in driving customers to my page.
View a full report of my marketing plan down below!
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