Pitching my Product IDeas to Real people!

This week in Digital Product Design, my goal was to find the product idea that I wanted to focus on based on the market research I did last week. To accomplish that, I pitched my three original digital product ideas I developed last week which were a wedding bingo board specifically catered to an Asian/Asian American audience, a House Tracker spreadsheet on Notion that would make it easier for house hunters to budget and organize listings, as well as a Discord Meme Sound Effect Pack which includes the latest and greatest meme sounds to use for entertainment. 

To truly test if any of these products might be viable, it’s crucial to have other people’s input as well (in this case, it is all of my classmates). Creating a short pitch deck to highlight the key insights for each product and narrow down a video to 3 minutes is not an easy task, but an important one. Someone must understand the pitched idea in a minute or so; any longer than that can create a pain point for a user and make it a less appealing product. 

After hearing everyone’s feedback, I finally decided on the Meme Discord Sound Pack, as I feel it is an audience that has a lot of untapped potential. I don’t believe it will be that competitive of a space and is also easily marketable due to memes being a great source of virality and recognizability. However, due to the fact that this is a new feature on Discord, I believe I may have to reframe the product to more of a “Meme Sound Effects Pack” instead of solely used for Discord. A common theme throughout the feedback I received was people weren’t too familiar with Discord’s soundboard feature. Another issue I could see is that this sound pack would either need to be frequently updated depending on ongoing trends or new soundpacks would need to be released periodically to keep up with the current demographic. For example, a soundpack created a couple of years ago would most likely include some words such as “bruh” or “yeet”. The niche meme audience currently has an obsession with the numbers “6,7”, “Italian brainrot”, and the skibidi toilet. The meme market is always changing, which could be a benefit or a curse for this product. 

The Benefit: There will constantly be new potential “sounds” to create and new products to be made. New opportunities for the product to expand!

The Curse: Once people move on from a meme, fewer people will be interested in that version of the product anymore. People will be chasing the shiniest, newest thing. 

It was great to finally get the opportunity to pitch some of the ideas I was bouncing around in my head for the past two weeks to real people! A quick thank you to everyone who left feedback on my video as well as my pitched ideas. I look forward to developing the idea into the first stages of a real digital product next week!

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