#Poweredbyprecision -Mizuno’s New Take on their Social Media

Creating a social media campaign for a larger company like Mizuno, was something that I’ve never had the opportunity to do before which was inspiring.

In my current position, the opportunity to strategize deeply and to coordinate a plan that includes more than just me is far and few due to the nature of working at a smaller nonprofit. Usually, I would be tasked to create everything from start to finish so working on a campaign for Mizuno allowed my creative brain to push for bigger ideas. But when I first created the social media campaign, I knew that I could rely on other creatives such as graphic designers, videographers, and social media specialists to execute more of a consistent schedule of posting that seemed doable for a company like Mizuno. When researching about the company, I realized that there were mountains of untapped potential due to the inability for Mizuno to really connect with their audience in their organic posts. Also, the company wasn’t posting frequently enough, and engagement was very low for all of their posts. 

Mizuno Social Media Campaign ICM 522 by Austin Gao

I think what sets my campaign apart from others is the focus on motion media as well as bringing more authenticity to their page as a whole. I wanted Mizuno’s tone and voice in their social media to appear brighter, relatable and to ultimately capture that Mizuno is really there for their athletes. What makes my campaign truly unique is that there is a risk factor in joining and investing in a new platform such as TikTok. In this era of social media, it’s imperative that companies such as Mizuno stay up-to-date on the latest trends and focus more on how the user feels rather than a blanket post about their own product. For this campaign, I really wanted to incorporate storytelling into all aspects of their social media.

Because Mizuno is already a well-trusted brand for its users, all it takes is a little bit more personality from the branding side for the products to appeal to a new audience. This new approach will in turn build more brand loyalty and appeal to a younger audience.