
“This is the worst AI will ever be.”
When I first heard that quote, the words sent a shockwave through my body and mind. I sat in silence thinking all about the amazing potential that AI could have in this world. For example, the automation of repetitive tasks, assistive technologies, and personalization of so many things. However, at the same exact time I also envisioned a world in which AI had the potential to turn the entire world upside down. It’s hard to think that we are still at the beginning stages of Artificial Intelligence when it’s come so far already. Although I’ve become accustomed to using AI as a tool to help me become more efficient, toss ideas around with me and of course find the right words to use, there is always a presence in the back of my mind that is telling me to not fully rely on AI.
With the recent introduction of VEO 3, Google’s newest and most powerful AI video generator, it becomes even clearer on how close we are to AI meshing into our everyday lives. VEO 3 has the ability to create high quality video and audio with just about any prompt that you can imagine. For example, VEO 3 showcases a sample clip of a Will Smith eating a plate of spaghetti which looks drastically close to the real thing, aside from a certain “non-human” movement that can be noticed when focused on the video. This clip is especially alarming as with the introduction of AI, deception and scams have become much more dangerous. The amount of misinformation is staggering and people are getting tricked more and more with the use of AI tools everyday. Now, there are tools that can mimic one’s voice and now I can even foresee individuals creating fake videos to push their narratives.
Now more than ever, it is imperative that we be authentic, honest and ultimately just human in this digital world. Although the book “Likeable Social Media” was written prior to the development of AI, Chapter 9 speaks about the importance of building trust and having transparency within one’s social media. It takes courage to be upfront and transparent on social media, however, that is simply the only way to build trust within your community. Kerpen points out an example of how the Educational Employees Credit Union (EECU) were able to engage with their customers on another level by not simply focusing on themselves, but their other charitable initiatives that they felt their audience would resonate towards as well.
At the end of the day, social media was originally built to connect people. However, with the amount of misinformation and threats on these platforms. It’s hard to stay connected and to genuinely build a connection with any organization these days as suspicion will always be someone’s first instinct. That’s why it’s crucial to stay true about your intentions, and be as genuine as you can be when interacting on social media.
Leave a comment